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PRODUCT DESIGN

DANTE NEGRO

INFO

2023

TYPE

DANTE NEGRO

2023

Balancing between meanings, the Type collection fuels the studio’s exploration of perception and equilibrium. The lines that outline the various elements of the collection shift from straight to curved, guiding the eye and creating elegant variations that at times seem to defy gravity. The design evokes a form of primordial writing, thereby defining a system of signs that coordinates and articulates into a language. The project references humanity’s primal approach to writing, alluding to the tools used, the details, and finally the signs themselves—archetypes that have shaped our modern language. The collection is designed to define private or public relaxation areas, from poolside lounges to formal gardens and large terraces.

Photo credits: Maurizio Polese

Balancing between meanings, the Type collection fuels the studio’s exploration of perception and equilibrium. The lines that outline the various elements of the collection shift from straight to curved, guiding the eye and creating elegant variations that at times seem to defy gravity. The design evokes a form of primordial writing, thereby defining a system of signs that coordinates and articulates into a language. The project references humanity’s primal approach to writing, alluding to the tools used, the details, and finally the signs themselves—archetypes that have shaped our modern language. The collection is designed to define private or public relaxation areas, from poolside lounges to formal gardens and large terraces.

Photo credit: Maurizio Polese

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Dialogue is the foundation of our practice, for both art direction and product design. It allows us to engage with cultural narratives and audience perceptions, crafting visuals that resonate deeply. In product design, dialogue means anticipating user needs, ensuring seamless integration into daily life. When these disciplines intersect, aesthetics and functionality merge, creating meaningful and user-centric designs. Concept is essential to our approach, guiding observation, abstraction, and relation. The balance between presence and absence defines simplicity and elegance, ensuring that every element serves a purpose.

Meaning emerges through thoughtful material choices and user experience. This fusion transforms products into narratives, where form and interaction communicate deeper values. Finally, awareness drives our work, ensuring cultural and environmental responsibility. Art direction considers social impact, while product design focuses on sustainability. Together, they create ethical, aesthetically compelling designs that align with contemporary values.